Collection: Hello Alice by Sarah Watts for Ruby Star Society

Step through the looking glass of a world painted in whimsy and wonder. Hello Alice invites you into a Wonderland-inspired landscape where hares dash through mushroom groves, flowers chatter with petals, and playing cards tumble in gardens of magic. Sarah Watts balances that enchantment with her signature modern edge - bold motifs, crisp lines, and a vibrant, updated palette that feels fresh yet narrative. 

Whether you’re layering them into quilts, accenting in soft décor, or fashioning pieces that tell a story, these prints make it easy to build a coherent, dreamy fabric narrative. Contains metallic accents in some fabrics, adding sparkle to depth. Enchanting, balanced, and ready to spark imaginations.