Ink Shop by Sarah Watts for Ruby Star Society

Ink Shop is Sarah Watts at her most personal. Inspired by her lifelong love of tattoos, this collection explores the way we mark moments, memories, and milestones. Every print feels like a page pulled from a sketchbook or a walk through a favorite tattoo studio—filled with octopi, tigers, roses, vintage-inspired florals, and quirky tattoo flash art that tell stories both real and imagined. Sarah describes tattoos as markers of the lives we’re living, honoring specific moments while embracing the beauty of imperfection, and that spirit runs through every fabric in the collection. 

The palette is unmistakably Sarah Watts: electric pinks, inky blues, creamy neutrals, rich blacks, and pops of chartreuse that make the entire collection feel bold, playful, and just a little rebellious. Fan-favorite prints return alongside brand-new designs, including the beloved octopus motif that first appeared in Sarah’s early work and continues to be a Ruby Star Society favorite. 

Whether you’re drawn to the tattoo-inspired artwork, the dramatic color palette, or simply Sarah Watts’ signature style, Ink Shop is a collection that celebrates self-expression, individuality, and the stories we choose to carry with us.